HBO Max: Minx

Set in 1970s Los Angeles, HBO Max’s Minx follows a young feminist, Joyce, who reluctantly joins forces with a pornography publisher, Doug, to create the first erotic magazine for women. HBO Max came to us to craft a premiere event activation and 2-day consumer experience extension to introduce Minx as everyone’s next must-see show. At each event, participants were empowered to both Build-A-Vibe with CRAVE, and strike a pose as the centerfold of Minx Magazine at our photo booth.

2.7M+ Impressions

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335 Pieces of Content

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$1.02M Earned Media Value

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2.7M+ Impressions | 335 Pieces of Content | $1.02M Earned Media Value |