LG: Second life Tour
Billions of pounds of clothing end up in landfills across the United States each year. With COVID-19 complicating the clothing donation process, LG responded with “LG Second Life,” a tour to raise awareness and empower consumers to decrease their fashion footprint. At stops along the Southwest and East Coast, our LG van accepted donated apparel in exchange for a new-to-you item for your wardrobe gifted by the popular vintage shop Round Two. All donations collected were then sent to the LG Wash Center. Equipped with LG washers and dryers, all clothing was cleaned, sanitized, and distributed to local beneficiaries.
620M+ Impressions
|
11,940 Pounds Donated
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$5.45M Earned Media Value
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620M+ Impressions | 11,940 Pounds Donated | $5.45M Earned Media Value |
