LG: CD MAX LOUNGE
Demonstrating that you don’t have to sacrifice style for functionality, LG launched the Counter-Depth MAX with Mirror InstaView® fridge at The MAX Lounge by LG, an exclusive pop-up speakeasy. The two-day, RSVP-only event spread the word, keeping the fridge front and center through strategic programming elements, photo-worthy builds, and interactive moments that had attendees experiencing the CD Max’s luxury design, best-in-class capacity, and Four Types of Ice like never before.
493M+ Impressions
|
520 Attendees
|
949 Pieces of Content
|
$3.4M+ Earned Media Value
|
493M+ Impressions | 520 Attendees | 949 Pieces of Content | $3.4M+ Earned Media Value |